2013 Cadillac ATS Sedan Development at the Nürburgring Track [Video]

It’s been roughly two weeks since Cadillac dropped the first teaser video of the 2013 ATS at the Nürburgring and now GM has the released the first full installment of its web series dedicated to the development of the premium compact sedan at the so-called "Green Hell".

The Detroit-based company's goal of course is to associate the ATS with its German competition, and specifically the new BMW 3-Series.

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Right on CUE: 2012 Cadillac XTS, ATS and SRX to Get New Infotainment System

There was a time when premium car buyers were content with full leather upholstery, plenty of wood trim, plush carpets and a great sound system. That time is long gone. Nowadays the latest fad is infotainment systems.

Cadillac may have lagged in this department, especially when compared to its top rivals, but from next year, the Detroit company plans to more than make up for it.

Today, Cadillac unveiled the first interior shots of its DTS- and STS-replacing saloon, the upcoming XTS. However, contrary to standard practice, it didn't focus on the quality or the abundance of space. Instead, it revealed its new CUE (Cadillac User Experience) infotainment, navigation and communication system that will launch in 2012 in the XTS, the ATS and the SRX crossover.

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GM Unleashes the 2013 Cadillac ATS Sedan on the Nürburgring [with Video]

It may have taken a while, but if anything else, General Motors is showing signs that it has learned its lesson from the German competition and has even brought the game to their "backyard" challenging its rivals on the Nürburgring racetrack.

While Chevy's team was trying to record a fast lap around the "Green Hell" with the Camaro ZL1, Cadillac engineers brought the upcoming ATS sports sedan to the "Ring for a two week-long trial in September.

GM published a new video that provides us with an inside glimpse of the testing that took place and which you can watch in the clip below.

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Cadillac Challenges Mercedes-Benz by Pitting the Escalade Against the C-Class [Video]

We think most of you will agree with us when we say that, for the same reasons the Cadillac Escalade is extremely profitable, it also doesn't quite fit the brand's current image being sort of a throwback to the glory days of the classic American cruiserships.

But this didn't stop General Motors from raising the ante in yet another provocative commercial for Cadillac that follows the CTS-V spot featuring the Ferrari 458 Italia.

This time, the General took the Escalade and pointed its ammo towards Mercedes-Benz and its C-Class sedan. The video spot shows the big Caddy V8 beating the C300 on a straight line duel, and then…hauling back the Merc.

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