Chevrolet is facing a serious problem in California: it is under-performing on the sales front in the country's largest car market. To add insult to injury, it lags behind not only established rivals such as Toyota, Ford and Honda, but also the (relatively) new kid on the block, Hyundai.
Understandably, parent company General Motors is not happy. “We are really going to have a go at California”, said president of GM’s North American operations Mark Reuss. “This is not some half-baked plan. We will be putting a serious amount of money into this.”
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